When Brock Forsblom and Jeremy Heimans first saw their future apartment, “it was the SoHo loft fantasy,” says Heimans, 46, an Australian entrepreneur and nonfiction writer. The rest of the former factory building, which was constructed in 1900 and at one time produced long underwear, is still inhabited by “septuagenarian artists,” Heimans says. In the pair’s previous apartment, a West Village rental, almost every surface, including the curtains and bathroom ceiling, was decorated with a vibrant pattern. “The energy there was that I had a thousand ideas,” says Forsblom, 38, who until recently worked as an interior designer. Ng brought in his colleague Jacob Esocoff as a collaborator — eventually resulting in the launch of their own firm, Ideas of Order, in late 2021.

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Persons: Brock Forsblom, Jeremy Heimans, ”, “, ” Heimans, Forsblom, Henry Ng, Foster, Ng, Jacob Esocoff, — Organizations: Noguchi Museum, Partners Locations: Australian, New York, Queens, East Village, West